This Privacy Policy explains how Pure Force Fitness collects, uses, and shares personal information when you visit pureforcefit.com, place an online order, or contact our customer support team.

1. Information We Collect

Information You Provide

Depending on how you interact with our store, we collect:

  • Contact information: your name, email address, and phone number when provided.

  • Order information: billing and shipping addresses, purchased items, order totals, and transaction details.

  • Account information: information you provide when creating or managing a customer account.

  • Customer support information: messages, return requests, photos, and other details you choose to provide when asking for assistance.

Please do not send full payment card numbers, card security codes, or passwords by email or through our contact form.

Information Collected Automatically

When you browse our website, our website and service providers may collect information such as:

  • Your IP address, browser type, and device information.

  • Pages viewed, links clicked, and interactions with our store.

  • Referring websites or advertising sources.

  • Cookie identifiers and similar online identifiers.

We use cookies and similar technologies as described below.

2. How We Use Information

We use personal information to:

  • Process payments and fulfill orders.

  • Send order confirmations, shipping updates, and other service communications.

  • Manage customer accounts.

  • Respond to inquiries and handle cancellations, returns, and refunds.

  • Maintain, troubleshoot, and improve our website.

  • Understand how visitors use our store and measure advertising performance.

  • Detect and prevent fraud, unauthorized transactions, and misuse.

  • Maintain business records and meet applicable legal obligations.

3. Payment Processing

Payments are processed through Stripe. Payment information submitted during checkout is processed by Stripe to complete transactions and support payment security and fraud prevention.

We receive information needed to manage your purchase, such as payment status, transaction references, and limited payment-method details.

For information about Stripe’s handling of personal information, please read the Stripe Privacy Policy.

4. Cookies and Similar Technologies

Cookies are small files stored on your browser or device. Our website and service providers may use cookies, pixels, and similar technologies for:

  • Store functionality: maintaining shopping carts, sessions, and account features.

  • Security: helping detect suspicious activity and protect transactions.

  • Analytics: understanding website traffic and how visitors interact with our store.

  • Advertising measurement: understanding how advertising contributes to visits and purchases.

Some technologies are provided by third parties, including Google. Their collection and use of information depend on the services enabled and applicable privacy settings.

You can block or delete cookies through your browser settings. Blocking certain cookies may affect shopping cart, account, or checkout functions.

5. Google Analytics and Google Ads

We use Google Analytics to understand website usage and Google Ads to advertise our store and measure advertising performance.

These services may collect or receive information about your visits and interactions, such as pages visited, device and browser information, IP addresses, and online identifiers. Google may use cookies or similar technologies.

Depending on the features enabled and your privacy settings, Google may also use information for advertising personalization.

Learn more about how Google uses information from websites that use its services.

You can manage Google advertising personalization through My Ad Center. Google also provides a Google Analytics opt-out browser add-on for supported browsers.

These controls have different functions. Changing Google advertising preferences does not necessarily disable analytics or all advertising measurement on our website.

6. How We Share Information

We share information as needed to operate our online store, including with:

  • Payment providers: Stripe, to process payments, refunds, and payment-related disputes.

  • Shipping and fulfillment providers: parties that prepare or deliver orders, including USPS, UPS, or FedEx.

  • Website and support providers: services that support hosting, website operation, communications, and customer assistance.

  • Analytics and advertising providers: including Google, as described above.

Information shared depends on the service being provided. For example, a delivery provider needs recipient and shipping details to deliver an order.

We may also disclose information when reasonably necessary to comply with legal requirements, respond to lawful requests, address fraud, or protect the rights and safety of our customers, business, or others.

7. Advertising Privacy Choices

Certain disclosures of information for personalized advertising may be considered a “sale,” “sharing,” or “targeted advertising” under applicable U.S. state privacy laws, even when no money is exchanged.

Whether these definitions apply depends on the advertising features used and the applicable law. You may contact us at [email protected] to request an opt-out of uses covered by your applicable privacy rights.

The browser and Google controls described above offer additional choices, but they do not necessarily replace a privacy request directed to us.

8. Data Retention

We retain personal information for as long as reasonably needed for the purposes described in this policy, including fulfilling orders, providing support, maintaining required records, resolving disputes, and preventing fraud.

Retention periods vary depending on the type of information and applicable requirements. A deletion request may not require removal of records we must retain for legal, accounting, security, or transaction-related purposes.

9. Information Security

We use reasonable safeguards designed to protect personal information. However, no internet transmission or electronic storage system can be guaranteed completely secure.

If you believe your account or information has been used without authorization, please contact us promptly. Do not include passwords or full payment card details in your message.

10. Your Privacy Rights

Depending on where you live and which laws apply, you may have rights to:

  • Request access to personal information we hold about you.

  • Correct inaccurate personal information.

  • Request deletion of personal information.

  • Obtain a copy of certain information in a portable format.

  • Opt out of certain uses or disclosures for targeted advertising, sale, or sharing.

  • Appeal a decision about a privacy request, where applicable.

To submit a request, email [email protected] with the subject line “Privacy Request.” Describe your request and provide enough information for us to identify your interactions with our store.

We may need to verify your identity before completing a request. Where applicable law permits, an authorized agent may submit a request on your behalf, subject to verification of their authority.

We will respond within the time required by applicable law. If we cannot fulfill a request, we will explain the reason and any available appeal process. We will not discriminate against you for exercising applicable privacy rights.

11. Children’s Privacy

Our online store is intended for a general audience and is not directed to children under 13.

If you believe a child under 13 has provided personal information through our website, please contact us so we can investigate and take appropriate steps to remove the information.

12. Third-Party Links

Our website may link to third-party websites, such as carrier tracking pages or social media platforms. Their privacy practices are governed by their own policies.

Please review those policies before providing personal information on a third-party website.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or applicable requirements. The updated policy will be posted on this page. Where required, we will provide additional notice of material changes.

14. Contact Us

For questions about this policy or to submit a privacy request, please contact:

Pure Force Fitness
Email: [email protected]
Phone: (+1) 630-848-7000
Address: 550 Industrial Dr, Naperville, IL 60563, United States
Customer Support Hours: Monday–Saturday, 9:00 AM–5:00 PM CT